deaf_skribbler (deaf_skribbler) wrote,

More CCommerial Applications

Another thing I've noticed but haven't posted about (I think) is the tactic of signifying that a commerical is closed captioned at the beginning with an indicator at the beginning of the commercial like:

I saw this today at the start of a SEARS commercial. There was no talking for most of the commercial-- just on-screen text that one could read. Finally at the end, the announcer summed up the point of the commercial and that was CCed.

I have a theory for that but it's sorta wishful thinking-- that they know we flip around when we see a commercial isn't closed-captioned. If we know it's CCed, then we'll stay to see what it's all about.

*shrug* Just a thought.
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